Sand Cloud Shark Tank Update

Sand Cloud Shark Tank Pitch

Brandon Leibel, Steven Ford, and Bruno Aschidamini appeared on Shark Tank Season 8, Episode 18, which aired on February 23, 2017, with stylish Turkish beach towels with an environmental cause.

Sand Cloud is listed in the Fitness Outdoors category. In plain terms, the business is described as stylish Turkish beach towels with an environmental cause.

Sand Cloud asked the Sharks for $200,000 for 8%, implying a valuation of about $2.5 million.

On the show, Sand Cloud made a listed deal with Robert Herjavec for $200,000 for 15%.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, down from the original $2.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Sand Cloud After Shark Tank

Sand Cloud accepted an on-air deal with Robert Herjavec for $200,000 for 15% equity. (SandCloud Shark Tank Blog update

The company saw a major Shark Tank bump, with the site jumping from a prior high of about 600 daily hits to roughly 13,000 hits in one day after the episode. (SandCloud Shark Tank Blog update

The brand broadened from beach towels into a larger beach lifestyle line and continued tying the business to marine-conservation donations. (SandCloud Shark Tank Blog update

Follow-up reporting puts Sand Cloud at about $7 million in annual revenue, with products sold through its website, Amazon and more than 1,400 beach shops nationwide. (SandCloud Shark Tank Blog update

Sources

Sources used for this page: Shark Tank API pitches