The Sleep Styler Shark Tank Update

The Sleep Styler Shark Tank Pitch

Tara Brown appeared on Shark Tank Season 8, Episode 19, which aired on March 2, 2017, with foam hair rollers.

The Sleep Styler is listed in the Cosmetics Beauty category. In plain terms, the business is described as foam hair rollers.

The Sleep Styler asked the Sharks for $75,000 for 20%, implying a valuation of about $375,000.

On the show, The Sleep Styler made a listed deal with Lori Greiner for $75,000 for 25%.

If treated as straight equity, the listed deal works out to about $300,000 implied valuation, down from the original $375,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Sleep Styler After Shark Tank

The Sleep Styler closed its on-air deal with Lori Greiner for $75,000 for 25% equity. (The Sleep Styler Shark Tank Blog update

The company became one of the biggest Season 8 product winners, with Shark Tank Blog reporting more than $165 million in lifetime sales as of May 2024. (The Sleep Styler Shark Tank Blog update

The product expanded through channels such as QVC, Amazon, Walmart and Target, with Lori’s manufacturing and retail machine helping scale the business after the episode. (Glam Sleep Styler update

By 2023, Sleep Styler had moved into a strategic-equity/licensing relationship with Allstar Innovations, and the original direct company website was no longer the main sales channel. (The Sleep Styler Shark Tank Blog update

Sources

Sources used for this page: Shark Tank API pitches