Rocketbook Shark Tank Update

Rocketbook Shark Tank Pitch

Jake Epstein and Joe LeMay appeared on Shark Tank Season 8, Episode 24, which aired on May 12, 2017, with Rocketbook makes smart reusable notebooks that are completely erasable when you wipe them with a dampened microfiber cloth, so you can use each page over and over and over again. You can even use your phone to send a digital copy to the cloud..

Rocketbook is listed in the Software Tech category. In plain terms, the business is described as Rocketbook makes smart reusable notebooks that are completely erasable when you wipe them with a dampened microfiber cloth, so you can use each page over and over and over again. You can even use your phone to send a digital copy to the cloud..

Rocketbook asked the Sharks for $400,000 for 10%, implying a valuation of about $4 million.

The source data lists no completed on-air deal for Rocketbook.

This pitch is included as context for the more important question: what happened after Shark Tank.

Rocketbook After Shark Tank

Rocketbook left Shark Tank without a deal, which became one of the more memorable Season 8 misses. (Rocketbook Shark Tank Blog update

The company kept growing after the show with reusable notebooks tied to a cloud-connected app, and BIC announced in November 2020 that it would acquire Rocketbook for an upfront payment of about $40 million. (BIC Rocketbook acquisition announcement

BIC completed the acquisition, but the story changed again in late 2025. (BIC Rocketbook acquisition announcement

On December 4, 2025, BIC announced that it would discontinue Rocketbook and wind down the operational activities by the first quarter of 2026. As of May 2026, Rocketbook should be treated as discontinued after acquisition rather than simply acquired and active. (BIC Rocketbook discontinuation announcement

Sources

Sources used for this page: Shark Tank API pitches