SiliDog Shark Tank Update

SiliDog Shark Tank Pitch

Mikey Lickstein appeared on Shark Tank Season 8, Episode 5, which aired on October 21, 2016, with Customizable silent silicone pet ID tags .

SiliDog is listed in the PetProducts category. In plain terms, the business is described as Customizable silent silicone pet ID tags .

SiliDog asked the Sharks for $100,000 for 15%, implying a valuation of about $666,666.667.

On the show, SiliDog made a listed deal with Lori Greiner for $100,000 for 30% + $0.50 royalty per unit.

If treated as straight equity, the listed deal works out to about $333,333.333 implied valuation, down from the original $666,666.667 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

SiliDog After Shark Tank

SiliDog accepted an on-air Shark Tank deal for $100,000 for 30% + $0.50 royalty per unit. The on-air deal did not close. The company is still in business. (Silidog

SiliDog reported annual revenue of $900,000 as of May, 2021. (Silidog

This resulted in a lot of complaints. (Silidog

Fortunately, the complaints were about delivery time, not product quality and Mikey worked through it. (Silidog

As of May, 2021, the company is still in business with about $900,000 in annual revenue. (Silidog

Sources

Sources used for this page: Shark Tank API pitches