PupBox Shark Tank Update

PupBox Shark Tank Pitch

Ben Zvaifler and Ariel Zvaifler appeared on Shark Tank Season 8, Episode 9, which aired on November 17, 2016, with fun dog subscription box for puppyhood.

PupBox is listed in the PetProducts category. In plain terms, the business is described as fun dog subscription box for puppyhood.

PupBox asked the Sharks for $250,000 for 10%, implying a valuation of about $2.5 million.

On the show, PupBox made a listed deal with Robert Herjavec for $250,000 for 15%.

If treated as straight equity, the listed deal works out to about $1.7 million implied valuation, down from the original $2.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

PupBox After Shark Tank

PupBox accepted an on-air deal with Robert Herjavec for $250,000 for 15% equity. (PupBox Shark Tank Blog update

The company expanded beyond puppy-only boxes into boxes for adult dogs, which helped improve customer retention as puppies aged. (PupBox Shark Tank Blog update

Petco acquired PupBox in 2017, less than a year after the Shark Tank episode aired. (PupBox Shark Tank Blog update

That acquisition made PupBox one of the clearer Season 8 exit stories: the brand moved from a Shark Tank subscription startup into a major pet retailer’s portfolio. (CNBC PupBox acquisition report

Sources

Sources used for this page: Shark Tank API pitches