Shark Tank Pitch

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Sierra Madre Research Shark Tank Update

2m

Fitness Outdoors

Pitch Overview
NameSierra Madre Research
Main PresentersRichard Rhett, Juli Rhett
Order Shown in Episode3
Final DealDeal was made on the show with sharks for $175,000 for 15%.

Sierra Madre Research Shark Tank Pitch

Richard Rhett and Juli Rhett appeared on Shark Tank Season 9, Episode 1, which aired on October 1, 2017, with element protecting, hammock camping gear.

Sierra Madre Research is listed in the Fitness Outdoors category. In plain terms, the business is described as element protecting, hammock camping gear.

Sierra Madre Research asked the Sharks for $175,000 for 15%, implying a valuation of about $1.2 million.

On the show, Sierra Madre Research made a listed deal for $175,000 for 15%.

If treated as straight equity, the listed deal works out to about $1.2 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Offers

Made ByLabelSharks Part of DealSummary
CompanyOffered$175,000 for 15%
SharksDeal$175,000 for 15%

Updates in Shark Tank Episodes

Update SeasonUpdate Episode
No Episode Updates

Sierra Madre Research After Shark Tank

Sierra Madre Research kept building after the televised Richard Branson deal, and the post-show record points to a real outdoor-gear business rather than a single Shark Tank novelty product. (Sierra Madre Research Shark Tank Update ).
By 2024, outside update reporting put annual revenue around $4 million, a useful sign that the hammock and shelter line kept finding buyers years after the episode aired. (Sierra Madre Research Shark Tank Update ).
The company also broadened its catalog with products like the Ninox flat-lay hammock and solar/warmth-focused gear including Hot Pocket and Ember, keeping the brand centered on camping comfort and survival-adjacent outdoor use. (Sierra Madre Research Shark Tank Update , Sierra Madre website ).

Sources

Sources used for this page: Shark Tank API pitches , Shark Tank API episodes , sharktankblog.com , sierramadreresearch.com .

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