Sierra Madre Research Shark Tank Update

Sierra Madre Research Shark Tank Pitch

Richard Rhett and Juli Rhett appeared on Shark Tank Season 9, Episode 1, which aired on October 1, 2017, with element protecting, hammock camping gear.

Sierra Madre Research is listed in the Fitness Outdoors category. In plain terms, the business is described as element protecting, hammock camping gear.

Sierra Madre Research asked the Sharks for $175,000 for 15%, implying a valuation of about $1.2 million.

On the show, Sierra Madre Research made a listed deal for $175,000 for 15%.

If treated as straight equity, the listed deal works out to about $1.2 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Sierra Madre Research After Shark Tank

Sierra Madre Research kept building after the televised Richard Branson deal, and the post-show record points to a real outdoor-gear business rather than a single Shark Tank novelty product. (Sierra Madre Research Shark Tank Update

By 2024, outside update reporting put annual revenue around $4 million, a useful sign that the hammock and shelter line kept finding buyers years after the episode aired. (Sierra Madre Research Shark Tank Update

The company also broadened its catalog with products like the Ninox flat-lay hammock and solar/warmth-focused gear including Hot Pocket and Ember, keeping the brand centered on camping comfort and survival-adjacent outdoor use. (Sierra Madre Research Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches