Simple Habit Shark Tank Update

Simple Habit Shark Tank Pitch

Yunha Kim appeared on Shark Tank Season 9, Episode 1, which aired on October 1, 2017, with Mindful meditation app.

Simple Habit is listed in the Software Tech category. In plain terms, the business is described as Mindful meditation app.

Simple Habit asked the Sharks for $600,000 for 5%, implying a valuation of about $12 million.

The source data lists no completed on-air deal for Simple Habit.

This pitch is included as context for the more important question: what happened after Shark Tank.

Simple Habit After Shark Tank

Simple Habit left Shark Tank without a deal, but the app continued raising outside money after the episode. (Simple Habit Shark Tank Blog update

In November 2018, the company raised another $10 million, giving it more room to grow its guided-meditation library and mobile product. (Simple Habit Shark Tank Blog update

The company later faced a California class-action lawsuit over recurring subscription charges, which is an important part of the post-show record rather than just a growth story. (Simple Habit Shark Tank Blog update

During the COVID-19 period, Simple Habit introduced Better Together, a feature built around inviting family, friends or colleagues into real-time meditation sessions. (Simple Habit Shark Tank Blog update

Sources

Sources used for this page: Shark Tank API pitches