DNA Simple Shark Tank Update

DNA Simple Shark Tank Pitch

Olivier Noel appeared on Shark Tank Season 9, Episode 10, which aired on November 11, 2017, with dna swab kit service connecting to research studies in need of participants.

DNA Simple is listed in the Services category. In plain terms, the business is described as dna swab kit service connecting to research studies in need of participants.

DNA Simple asked the Sharks for $100,000 for 12.5%, implying a valuation of about $800,000.

On the show, DNA Simple made a listed deal with Mark Cuban for $200,000 for 15%.

If treated as straight equity, the listed deal works out to about $1.3 million implied valuation, up from the original $800,000 implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

DNA Simple After Shark Tank

DNA Simple's on-air deal did not close, but the Shark Tank exposure still helped the genetics-research marketplace quickly build its sample pool. (DNA Simple Shark Tank Update

By the end of 2017, the company had 130,000 samples in its database, already above its 100,000-sample goal. (DNA Simple Shark Tank Update

Public updates later valued the company around $1.3 million, and its official site remained reachable as a research-participant matching platform. (DNA Simple Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches