Joe's Gourmet Fish Fry Shark Tank Update

Joe's Gourmet Fish Fry Shark Tank Pitch

Joe Dowell and Maranda Dowell appeared on Shark Tank Season 9, Episode 16, which aired on January 13, 2018, with seasoned seafood breading mix.

Joe's Gourmet Fish Fry is listed in the Food Beverage category. In plain terms, the business is described as seasoned seafood breading mix.

Joe's Gourmet Fish Fry asked the Sharks for $150,000 for 15%, implying a valuation of about $1 million.

On the show, Joe's Gourmet Fish Fry made a listed deal with Daymond John for $150,000 for 25%.

If treated as straight equity, the listed deal works out to about $600,000 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Joe's Gourmet Fish Fry After Shark Tank

Joe’s Gourmet Fish Fry accepted an on-air deal with Daymond John, but the deal ultimately fell through. (Joe’s Gourmet Fish Fry Shark Tank Blog update

Before Shark Tank, the product already had retail traction, including hundreds of Walmart stores plus Kroger, Publix, Meijer and H-E-B distribution. (Food Republic Joe’s Gourmet Fish Fry update

After the show, the founders tried several growth paths: QVC, frozen seafood, a Food Lion rollout, and a restaurant/franchise concept inside a Walmart in Georgia. (Food Republic Joe’s Gourmet Fish Fry update

The business appears active today but at a reduced scale compared with those expansion ambitions, with the official site still listing the original mix. (Joe’s Gourmet Fish Fry Shark Tank Tales update

Sources

Sources used for this page: Shark Tank API pitches