Alice's Table Shark Tank Update

Alice's Table Shark Tank Pitch

Alice Rossiter Lewis appeared on Shark Tank Season 9, Episode 17, which aired on January 13, 2018, with flower-arrangement franchise business.

Alice's Table is listed in the Services category. In plain terms, the business is described as flower-arrangement franchise business.

Alice's Table asked the Sharks for $250,000 for 6.25%, implying a valuation of about $4 million.

On the show, Alice's Table made a listed deal with Mark Cuban for $250,000 for 10% + optional 10% later.

If treated as straight equity, the listed deal works out to about $2.5 million implied valuation, down from the original $4 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Alice's Table After Shark Tank

Alice’s Table accepted an on-air deal with Mark Cuban and Sara Blakely for $250,000 for 10% equity. (Alice’s Table Shark Tank Blog update

The company later pivoted from in-person floral events into digital and livestreamed workshops, a shift that became important during the pandemic. (1-800-Flowers Alice’s Table acquisition announcement

On January 11, 2022, 1-800-Flowers.com announced that it had acquired Alice’s Table for an undisclosed amount. (1-800-Flowers Alice’s Table acquisition announcement

Alice Lewis remained with the company as president of Alice’s Table, and the brand continues as part of 1-800-Flowers’ experiential offering. (1-800-Flowers Alice’s Table acquisition announcement

Sources

Sources used for this page: Shark Tank API pitches