Boobie Bar Shark Tank Update

Boobie Bar Shark Tank Pitch

Wendy Colson appeared on Shark Tank Season 9, Episode 17, which aired on January 13, 2018, with herbal lactation snack bar.

Boobie Bar is listed in the Food Beverage category. In plain terms, the business is described as herbal lactation snack bar.

Boobie Bar asked the Sharks for $150,000 for 10%, implying a valuation of about $1.5 million.

On the show, Boobie Bar made a listed deal with Daymond John for $150,000 for 20%.

If treated as straight equity, the listed deal works out to about $750,000 implied valuation, down from the original $1.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Boobie Bar After Shark Tank

Boobie Bar accepted an on-air deal and continued selling into the nursing and maternal-nutrition market after Shark Tank. (Boobie Bar Shark Tank Update

The bars expanded into major channels, with updates listing Walmart, Target, Amazon and the company's own online store. (Boobie Bar Shark Tank Update

Founder Wendy Colson also broadened the line with Boobie Bark, Boobie Body protein shakes and Hydro Mom electrolyte mix, while outside updates put annual revenue around $2 million in 2022. (Boobie Bar Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches