Guzzle Buddy Shark Tank Update

Guzzle Buddy Shark Tank Pitch

Jennifer Sullivan and Randy Rothfus appeared on Shark Tank Season 9, Episode 18, which aired on January 20, 2018, with drink accessory that turns a wine bottle into a glass.

Guzzle Buddy is listed in the Accessories Gadgets category. In plain terms, the business is described as drink accessory that turns a wine bottle into a glass.

Guzzle Buddy asked the Sharks for $400,000 for 10%, implying a valuation of about $4 million.

On the show, Guzzle Buddy made a listed deal with Daymond John for $400,000 for 25%.

If treated as straight equity, the listed deal works out to about $1.6 million implied valuation, down from the original $4 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Guzzle Buddy After Shark Tank

Guzzle Buddy accepted Daymond John’s on-air offer for $400,000 for 25%, but the deal did not close after filming. (GuzzleBuddy Shark Tank Blog update

Before Shark Tank, the product had already gone viral and generated about $1.4 million in revenue in its first ten months. (GuzzleBuddy Shark Tank Blog update

After the show, the company added plastic versions, beer and soda variants, and customized gift/promotional versions to respond to knock-offs and broaden the catalog. (GuzzleBuddy Shark Tank Blog update

The business remained active into the mid-2020s, with outside recaps estimating annual sales in the low seven figures. (GuzzleBuddy Shark Tank Blog update

Sources

Sources used for this page: Shark Tank API pitches