The Pop Shark Tank Update

The Pop Shark Tank Pitch

Nicki Radzely appeared on Shark Tank Season 9, Episode 19, which aired on January 20, 2018, with baby pacifier that pops inwardly into a protective bubble when dropped.

The Pop is listed in the Children category. In plain terms, the business is described as baby pacifier that pops inwardly into a protective bubble when dropped.

The Pop asked the Sharks for $250,000 for 5%, implying a valuation of about $5 million.

On the show, The Pop made a listed deal with Kevin O'Leary for $250,000 for 10%.

If treated as straight equity, the listed deal works out to about $2.5 million implied valuation, down from the original $5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Pop After Shark Tank

The Pop's on-air deal closed, and the product continued under the broader Doddle & Co. baby-products brand. (The Pop Shark Tank Update

After airing, the company added teethers and a Pop 2.0 version, turning the original pacifier pitch into a wider infant-soothing product line. (The Pop Shark Tank Update

Outside update reporting put annual revenue around $3 million, making The Pop a solid closed-deal baby-product outcome from Season 9. (The Pop Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches