The Seventy2 Shark Tank Update

The Seventy2 Shark Tank Pitch

Christian Schauf and Mike Escamilla appeared on Shark Tank Season 9, Episode 2, which aired on October 1, 2017, with 72 hours survival kit and survival system.

The Seventy2 is listed in the Health SelfCare category. In plain terms, the business is described as 72 hours survival kit and survival system.

The Seventy2 asked the Sharks for $100,000 for 5%, implying a valuation of about $2 million.

On the show, The Seventy2 made a listed deal with Robert Herjavec for $200,000 for 10%.

If treated as straight equity, the listed deal works out to about $2 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

The Seventy2 After Shark Tank

The Seventy2 became a broader Uncharted Supply Co. business after Shark Tank, with the survival-kit pitch serving as the entry point rather than the whole company. (The Seventy2 Shark Tank Update

The company saw sales momentum right after airing, then got another public boost when Ashton Kutcher tweeted about the product to a large audience. (The Seventy2 Shark Tank Update

Post-show product development included a two-person version of the kit and a 2021 partnership with Global Outdoor Emergency Support, which fit the brand's move toward emergency preparedness rather than just backpack gear. (The Seventy2 Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches