Gunnar Optiks Shark Tank Update

Gunnar Optiks Shark Tank Pitch

Joe Croft appeared on Shark Tank Season 9, Episode 22, which aired on February 10, 2018, with Blue light glasses for reducing eye strain.

Gunnar Optiks is listed in the Accessories Gadgets category. In plain terms, the business is described as Blue light glasses for reducing eye strain.

Gunnar Optiks asked the Sharks for $750,000 for 5%, implying a valuation of about $15 million.

On the show, Gunnar Optiks made a listed deal with Lori Greiner for $750,000 for 5%.

If treated as straight equity, the listed deal works out to about $15 million implied valuation, roughly the same implied valuation as the ask.

This pitch is included as context for the more important question: what happened after Shark Tank.

Gunnar Optiks After Shark Tank

Gunnar Optiks accepted Lori Greiner's on-air loan-plus-equity structure, but later updates say the deal did not close. (Gunnar Optiks Shark Tank Update

The company was already established before Shark Tank and kept selling blue-light and gaming eyewear after the episode. (Gunnar Optiks Shark Tank Update

By the mid-2020s, update sites were placing annual revenue around $8 million, while the brand continued releasing new lens and frame lines for gaming, computer work and prescription use. (Gunnar Optiks Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches