Sunniva Super Coffee Shark Tank Update

Sunniva Super Coffee Shark Tank Pitch

Jake DeCicco, Jim DeCicco, and Jordan DeCicco appeared on Shark Tank Season 9, Episode 22, which aired on February 10, 2018, with line of coffees, espressos, and creamers made of organic coffee, coconut oil and whey protein.

Sunniva Super Coffee is listed in the Food Beverage category. In plain terms, the business is described as line of coffees, espressos, and creamers made of organic coffee, coconut oil and whey protein.

Sunniva Super Coffee asked the Sharks for $500,000 for 4.5%, implying a valuation of about $11.1 million.

The source data lists no completed on-air deal for Sunniva Super Coffee.

This pitch is included as context for the more important question: what happened after Shark Tank.

Sunniva Super Coffee After Shark Tank

Sunniva Super Coffee left Shark Tank without a deal, but the company became one of the strongest no-deal outcomes from Season 9. (Super Coffee Shark Tank Blog update

The founders rebranded around Super Coffee/Kitu Life and scaled into a national better-for-you bottled coffee brand. (Super Coffee Shark Tank Blog update

By August 2021, Super Coffee had raised $106 million at a reported $500 million valuation, and later follow-up reporting put 2022 sales around $124 million. (Super Coffee Shark Tank Blog update

The company later streamlined SKUs and focused on profitability; in November 2024, nFusion Capital announced a $2.5 million line of credit to Kitu Life, showing the brand was still operating. (nFusion Capital Kitu Life credit announcement

Sources

Sources used for this page: Shark Tank API pitches