Dermovia Lace Your Face Shark Tank Update

Dermovia Lace Your Face Shark Tank Pitch

Mariella Scott and Anita Sun Eisenberg appeared on Shark Tank Season 9, Episode 24, which aired on February 24, 2018, with Lace beauty serum face mask.

Dermovia Lace Your Face is listed in the Health SelfCare category. In plain terms, the business is described as Lace beauty serum face mask.

Dermovia Lace Your Face asked the Sharks for $350,000 for 10%, implying a valuation of about $3.5 million.

On the show, Dermovia Lace Your Face made a listed deal with Lori Greiner for $350,000 for 15%.

If treated as straight equity, the listed deal works out to about $2.3 million implied valuation, down from the original $3.5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Dermovia Lace Your Face After Shark Tank

Dermovia Lace Your Face accepted an on-air deal and continued selling in the skin-care mask category after Shark Tank. (Dermovia Lace Your Face Shark Tank Update

In 2018, the company added dry masks and the Skin Cycle line of lotions, serums, cleansers and scrubs, widening beyond the original compression lace-mask idea. (Dermovia Lace Your Face Shark Tank Update

Outside update reporting put annual revenue around $4 million in 2024, suggesting the brand remained commercially relevant years after the pitch. (Dermovia Lace Your Face Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches