Enso Shark Tank Update

Enso Shark Tank Pitch

Brighton Jones and Aaron Daly appeared on Shark Tank Season 9, Episode 3, which aired on October 8, 2017, with fashionable silicone rings for active lifestyles .

Enso is listed in the Accessories Gadgets category. In plain terms, the business is described as fashionable silicone rings for active lifestyles .

Enso asked the Sharks for $500,000 for 7.5%, implying a valuation of about $6.7 million.

On the show, Enso made a listed deal with Robert Herjavec for $500,000 for 15%.

If treated as straight equity, the listed deal works out to about $3.3 million implied valuation, down from the original $6.7 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Enso After Shark Tank

Enso's on-air deal did not close, but the company kept growing in the silicone-ring category and became one of the stronger Season 9 consumer-product survivors. (Enso Rings Shark Tank Update

The brand expanded well beyond plain wedding bands, adding licensed collections tied to Disney Princesses, Star Wars and Harry Potter. (Enso Rings Shark Tank Update

Enso also gained mainstream jewelry distribution through a Zales partnership, giving the company a national retail path in addition to its direct online store. (Enso Rings Shark Tank Update

Sources

Sources used for this page: Shark Tank API pitches