Ice Shaker Shark Tank Update

Ice Shaker Shark Tank Pitch

Chris Gronkowski appeared on Shark Tank Season 9, Episode 4, which aired on October 15, 2017, with Vacuum-insulated steel water and shaker bottle.

Ice Shaker is listed in the Accessories Gadgets category. In plain terms, the business is described as Vacuum-insulated steel water and shaker bottle.

Ice Shaker asked the Sharks for $100,000 for 10%, implying a valuation of about $1 million.

On the show, Ice Shaker made a listed deal with Mark Cuban for $100,000 for 15%.

If treated as straight equity, the listed deal works out to about $666,666.667 implied valuation, down from the original $1 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Ice Shaker After Shark Tank

Ice Shaker accepted a deal with Mark Cuban and Alex Rodriguez for $150,000 for 15% equity. (Ice Shaker Shark Tank Blog update

The Shark Tank exposure was a major inflection point: follow-up reporting and Ice Shaker’s own update say the company crossed $3 million in sales within about a year of airing. (Ice Shaker Shark Tank Recap update

Mark Cuban helped get Ice Shaker into 3,500 GNC stores, while Alex Rodriguez helped open a UFC Gym channel. (Ice Shaker official Shark Tank update

The brand expanded beyond the original insulated shaker into bottles, jugs, tumblers and accessories, and it remains active through its official store. (Ice Shaker Shark Tank Recap update

Sources

Sources used for this page: Shark Tank API pitches