Novel Effect Shark Tank Update

Novel Effect Shark Tank Pitch

Matt Hammersley and Melissa Hammersley appeared on Shark Tank Season 9, Episode 6, which aired on October 29, 2017, with Voice interactive children’s storytelling app.

Novel Effect is listed in the Software Tech category. In plain terms, the business is described as Voice interactive children’s storytelling app.

Novel Effect asked the Sharks for $500,000 for 10%, implying a valuation of about $5 million.

On the show, Novel Effect made a listed deal with Lori Greiner for $500,000 for 15%.

If treated as straight equity, the listed deal works out to about $3.3 million implied valuation, down from the original $5 million implied valuation.

This pitch is included as context for the more important question: what happened after Shark Tank.

Novel Effect After Shark Tank

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